The innovative design debuted at the 2013 Summer Dealer Meeting for the Harley-Davidson REG (Retail Environmental Group) division is back for a repeat performance. The overall theme featured rust induced steel and I-beam structure complemented by distressed wood. The response was overwhelming thanks to its authenticity and accurate depiction of the H-D culture. The custom conference tables also featured rust induced steel against rough hewn distressed pine to give it an overall rugged appearance. The favorite attraction was Triad’s custom designed end table; constructed of poured concrete and steel and then accented with motorcycle skid marks and inset manhole cover…talk about depicting the open road.
The interactive learning exhibit about home energy systems that was designed and built for We Energies is featured in a Fox 6 News report. The exhibit is on display at the Energy Park at Wisconsin State Fair. See images of the exhibit on the Museum Exhibits portfolio page.
Osprey Packs is a favorite of outdoor enthusiasts. Their lightweight designs and durable builds provide exceptional qualities when experiencing nature to the fullest. A good exhibit for them would be a wall of product, all those nice backpacks in varying sizes and colors to meet every need. For a great exhibit they looked deeper, past the obvious, into their future plans and philosophical directions.
As a marketing company that specializes in the experience, we at Triad Creative Group love an exhibit that digs in and brings participants into the environment. Whether at trade shows or museums, exhibits should be made to enhance the user’s experience; immersing the individual in a place and time controlled by the designers, not just viewing graphics, but becoming part of the exhibit. This participant involvement is more common in museums with a clear time period and theme. The trade show industry can get tripped up by multiple themes and layers of corporate hierarchy.
Osprey Packs sliced through corporate clutter at the OR Show this past winter. Osprey is pushing a new direction for them–travel luggage. This is a natural push for a backpacking company. Lightweight and durable packs are appreciated on red-eye flights as much as in backcountry.
We were thrilled to see Osprey take this new market expansion and create it as a physical reality at the OR Show. Not graphics showing how their packs fit in an overhead bin. Actual overhead bins, with actual seats, in an actual fuselage of an airplane! To top it all off they had flight attendants serving beer!
It is so refreshing to see a company follow a current marketing campaign through to the trade show realm, then take it step further. That is why we voted Osprey into the #BoothLove competition. Good luck guys.
Creatively,
Jay Tanel
Triad’s new 20’x40′ exhibit for Badger Meter won Best-of-Show in the Silver Category at the recent AWWA Show in Anaheim, California. This is Triad’s 25th award for exhibit design and the second garnered for Badger Meter. The exhibit glows with LED accent lighting that exudes the cutting-edge technology that Badger Meter is known for. Each product area features an iPad station for customers to navigate and view product specifics. The exhibit also offers flexibility by converting to 20’x20′ and 10’x20′ configurations.
Experience Matters
For more than 45 years, Triad Creative Group has provided its clients with an integrated single source for award-winning Exhibits, Marketing and Signage.
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N113 W18750 Carnegie Drive
Germantown, WI 53022
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Phone: 262.781.3100